01Consumer
PasteLift
A mobile app that makes tracking AI-generated workouts as easy as copying and pasting the text.
Visit PasteLift.comA holding group
We incubate small companies in deeply niched verticals.
ABCD Group builds and operates a tight portfolio of online brands. We invest in retail, consumer, and B2B ventures — then stay hands-on, growing each one with patience.
The portfolio
03 brands
02B2B
One Direct Mail
A print partner for brands that still believe in paper.
Visit onedirectmail.com
03Consumer
In between
Everyday essentials for the pauses in your day.
Visit byinbetween.comWhere we invest
Retail
Brands with a loyal niche and a clean repeat loop.
Consumer
Products that solve one job, done with care.
B2B
Software and services with durable working relationships.
Our approach
We are a quiet, confident curator. A small portfolio, grown slowly, each brand given the room and the care it needs to earn its place.
Thinking of building something small and specific?
Tell us about it. We read every note ourselves.